Backblaze

Backblaze, a cloud data storage company, was facing the challenge of establishing itself in the Enterprise market after 12 years of success in the Consumer market. Additionally, the company was preparing to launch its IPO in a few months, which added to the pressure to improve its perception of the new market.

The rebranding was a resounding success, significantly increasing brand awareness and customer engagement for Backblaze.

The new visual identity and messaging strongly resonated with the target audience, leading to a 20% increase in website traffic, customer acquisition, and retention rates.

Moreover, the company's IPO in November 2022 was highly successful, with the rebranding efforts contributing to the company's strong market position and investor confidence.